At the Film Factory, our speciality is video and film production. We love to tell a story, and we love to connect clients with their customers. Let us help you market your company, sell your product, or stand out from the crowd. So how can we help?
A highly produced commercial video can be a huge difference maker for your company’s or product’s brand awareness. Whether the final distribution platform is TV, web, or social media; maximize your brand’s potential with a highly focused production value driven commercial.
Straight and to the point, these videos are all about selling your product. A truly great product video both informs and inspires viewers to give you their attention (and their wallets).
Event Coverage Videos
No matter what size of your event, be sure to capture the evening through the eye of a lens. These videos are a great way to give back to those who attended as well as promo for the next year’s event.
Every business needs a company profile video on their website and for social media. These videos answer the who/what/why/when & how of your company, and lets the viewer connect to the people behind the brand on a more personal level.
Educational / Training Videos
If your company needs to explain a product or train it’s employees on a regular basis, then a simple training video can put time and money in your pockets and increase worker efficiency. These videos can be long form or in a series of modules.
So you’re launching a crowd-funding campaign for your new product or idea? Then we don’t need to tell you about the importance of a feature video for your campaign. The key is to communicate effectively with your potential backers, and that all starts with a compelling video.
These are our favorite shoots! Beautiful images from this beautiful Earth. Whether to be used to sell the city in real estate videos, or to be used as stock footage in your company’s other videos, never underestimate the power of our natural surroundings framed through a lens.
Social Media Marketing Videos
It’s no secret that social media marketing is the most effective way to engage potential customers these days. Whether it’s a one-off or a series, these short form videos have the ability to gain viral attention and drive traffic to your website.
The Video Production Process
The Film Factory prides itself on an easy and efficient production process. Easy for us means easy for our clients. Here’s how it works:
For any film or video project, pre-production is the most extensive and important step. Detailed organization in this part of the videography process is key; the better prepared, the more seamless and efficient the production process will be.
We start by discussing your vision for the project. What do you want to achieve? Who is your audience? What is the project’s “look and feel?” What type of video do you need? Documentary? Commercial? Live event? The Film Factory will set up a discovery meeting to help you create and form your vision and bring your video aspirations to reality, within your budget.
Next, we’ll build upon your vision, taking every detail into consideration. Do you need a script? The Film Factory has in-house scriptwriters and copywriters. How about actors and other talents? We’ve got you covered there too. We take care of all the production logistics to ensure that your video is shot with ease and efficiency.
Don’t forget about locations – we scout each location beforehand to make sure each shot has the perfect setting. Videos can either be shot inside our Kelowna film studio or shot outdoors at one or many locations throughout the beautiful Okanagan Valley. But we don’t just shoot at home, we’ve shot everywhere – Nashville, Vancouver, Phoenix, Ottawa, Dominican Republic, Las Vegas, just to name a few.
Lights, Camera, Action! This is where all the ideas laid out in the pre-production phase come to life. We bring all our necessary gear – cameras, audio, lighting, gimbals, sliders, cranes, drones, etc. Whatever it takes to get the shot! Depending on the size of your production, we will supply a crew to look after everything from camera operation to photography to hair and makeup. Crews can vary in size from a single operator to a full on production unit of 12 or more people.
Post-production is where all the magic happens, it is the last step for telling your video’s story and connecting with your viewer. Using the best in post-production technology, we will make sure your product looks, sounds, and feels great.
In order to enhance the visual aspect of your project, you will have access to all of our editing services including NLE editing, colour correction, motion graphics/3D logos, and more.
The Film Factory is also home to a fully equipped audio recording studio. Our audio services include audio editing, mixing, mastering, sound effects, and voice-over recording. We can also help you find the right piece of stock music for your video, or provide a custom original composition to make your project really stand out.
When approved, the final copy is packaged and delivered in the requested format – DVD, Digital download, YouTube, or whatever type of modern technology you need! Your target audience will dictate the most appropriate delivery format.